This book is essential for: all counsel who may have occasion to deal with the media, be it print, radio, television, or Internet.
Current to: June 2011
The medium is the message. Effectively manage all your media messages!
In this digitally connected world, traditional media such as print, radio, and television are joined by the Internet and a wealth of online resources. The news media has great relevance to legal matters—if there is a legal matter of interest to the public, it can be certain to attract media attention. Unfortunately, many lawyers are often drawn into media interactions with little or no understanding of how the media operates or how to communicate with the media. This comprehensive publication will give counsel assistance with: 1) legal and professional duties that arise in dealing with the media; 2) understanding the media perspective; and 3) practical tips for dealing with the media. The book features papers written by media savvy counsel from a variety of backgrounds.
Course Materials Coordinators
Georgialee A. Lang — Ben Ingram & Associates, Vancouver
Donna M. Turko — Turko & Company, Vancouver