Changes need to be made by a programmer, and changed independently on each page.
This is time consuming and limits what we can do with our site.
In modern websites, design and content are separated.
The web page is displayed dynamically by marrying content and style in the browser.
The structure is flexible and it is easy to add or change content.
There can be multiple contributors with varying roles.
This means we will be able to quickly adapt and improve the site
based on ongoing customer intelligence and web analytics.